After having dominated the FMCG sector of the Indian market, Baba Ramdev and Acharya Balakrishna are geared up to diversify their product portfolio through swadeshi apparel stores all over the country.
The promoter of Patanjali Pardihan, Baba Ramdev has stated that within a couple of years there will be more than 500 outlets for the new clothing brand. This certainly is good news for the supporters of the Swadeshi Movement.
For many years, foreign brands have been ruling the fashion market in the country. This is the first time that a company with Indian roots has taken the initiative to wipe out the trend of western outfits and replace it with country made clothing.
On the occasion of Dhanteras when the whole country was in a mood of celebration, Patanjali took it as an opportunity to give it another reason to celebrate by launching their first store in NSP, Pitampura, New Delhi.
Patanjali Paridhan's first store in Delhi
The first store has been open for the public in NSP, Pitampura, New Delhi. This is what the company store inauguration invite proclaimed:
Here's the location of the first store in Delhi:
Watch Baba Ramdev explain the qualities of mens's wear in the first-ever Patanjali Paridhan store in Delhi.
Baba Ramdev has stated that there will be more than 100 outlets for Patanjali’s apparel brand in the country this year. He has also indicated that by the end of 2020, this number could grow close to 500. Patanjali has already invited merchants from all over the country to come forward and take this opportunity of being a part of the swadeshi movement. Through his Twitter handle, Baba Ramdev has shared the contact details for opening a Patanjali Paridhan store.