Patanjali Paridhan was launched in November 2018. It is a flagship apparel unit of Patanjali Ayurved. After its expansion in the FMCG sector, Patanjali has made efforts to get into the apparel industry as well. A lot of speculations have already been made as to how this initiative by Patanjali can disrupt the apparel industry in India and give the foreign apparel brands a good run for their money.
The reasons behind these speculations are quite apparent. Patanjali is a trusted brand. But, does that alone make it a reason for you to buy Paridhan products? Well, there are actually more reasons why one can consider buying Paridhan merchandise.
Here are some of the USPs of Patanjali Paridhan that you have to consider:
1. High-quality product
Paridhan sells under three sub-brands, namely Aastha, Sanskar and LivFit. Our team did extensive research and found all these products to be of better quality than most products at the price range.
2. Reasonable price
The pricing of Paridhan products is done with the objective of making them affordable for middle-class consumers who account for most of the textile sale in India. The well-segmented price targeting has given Paridhan an upper hand in the market.
3. Franchise model
The franchise model of Paridhan is quite successful. It is a part of the vision of expanding the product far and wide across the country. Considering the popularity of Patanjali in almost every Indian household, it is very likely that people from all over India are going to use the franchise opportunity offered by Patanjali Paridhan.
4. Swadeshi brand
One of the biggest factors behind the success of Patanjali Paridhan is the portrayal of Indianness in their advertising campaigns. Paridhan is a straightforward competitor of foreign apparel brands in the Indian market. It is a brand that has its roots in India and wants to amplify the message of Indian culture through clothing. People have liked the idea of this truly Indian brand. Thus, it has found acceptance in the Indian apparel market.
5. Swami Ramdev’s Following
Swami Ramdev has a huge following in India. His ideal image as a yoga guru and promoter of health and wellness has made Patanjali a huge success. Paridhan is a unit of Patanjali. Since it is a part of an established brand, there wasn’t much trouble in marketing it in India.